Hundreds brave cold for DunnhumbyUSA's groundbreaking
Hundreds of shivering people braved the bitter cold today watch the DunnhumbyUSA headquarters project get under way.
The Dunnhumby Centre, at Fifth and Race streets in downtown Cincinnati, will take about a year to construct. Click here for full details on the project.
The crowd was filled with employees, known as Dunnhumbians, from the Cincinnati-based market research. They came prepared with Dunnhumby Centre scarves to keep warm during the chilly ceremony.
The project will fill a long-empty lot at a critical corner of downtown. Click on the image above for a slideshow of happy onlookers who are ready to see the $122 million project take off.