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WE Speak - February 2012

Location: Cincinnati USA Regional Chamber 300 Carew Tower, 441 Vine Street Cincinnati OH 45202

Transportation is essential for a vital regional economy. Meet the leaders holding the keys to two of our most significant transportation systems -- Candace McGraw, CEO, Cincinnati/Northern Kentucky International Airport and Terry Garcia Crews, CEO, Cincinnati Metro. McGraw and Garcia Crews will share their vision for moving Greater Cincinnati forward. Hear their professional and personal perspectives on being in the spotlight and transforming their respective organizations.

WE Speak: Candace McGraw and Terry Garcia Crews

Location: Cincinnati USA Regional Chamber 300 Carew Tower, 441 Vine Street Cincinnati OH 45202

Transportation is essential for a vital regional economy. Meet the leaders holding the keys to two of our most significant transportation systems: Candace McGraw, CEO, Cincinnati/Northern Kentucky International Airport and Terry Garcia Crews, CEO, Cincinnati Metro. McGraw and Garcia Crews will share their vision for moving Greater Cincinnati forward. Hear their professional and personal perspectives on being in the spotlight and transforming their respective organizations.

The Profit Specialist - PREVIEW SESSION

Location: Cincinnati USA Regional Chamber 300 Carew Tower, 441 Vine Street Cincinnati OH 45202

The Profit Specialist will help you understand the profit drivers behind your business and your customer’s business. This will generate greater “connectivity” to the customer’s business, and allow you to differentiate based on your total value.

There are two major challenges facing companies today. First, sales leaders and their salespeople must understand how their actions drive company profitability. Secondly, to win in this market, your sales teams must understand how their total value delivers quantifiable, hard-dollar impact for the customer. The next level in competing on value is understanding the customer’s business better than your competitor, and how your solutions directly impact customer profitability.

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